Multi Channel

Challenge

  • Ensure SEO traffic figures exceeded the volumes previously generated by PPC within 12 months
  • Gain top 3 organic positions for a pre-determined set of highly competitive search terms such as “appliance repair” and “washing machine repair”

Audience

Home and business owners who require repairs on Kitchen and TV & Audio

Approach

We completed a full site audit to identify any issues causing ineffectual indexing and on the back of this devised a comprehensive content strategy, which allowed the internal linking structure of the site to be expanded.

Intensive link scouting was then rolled out targeting niche, highly relevant blog sites to secure authoritative back links

Results

  • We achieved No.1 positions for high volume keywords such as “appliance repair” and “cooker repair”
  • SEO traffic exceeded the volumes generated by PPC by 20%
  • On-site bookings increased by 55% year on year

Client Testimonial

“The team at Lakestar have implemented a strategy that has achieved consistently excellent results and we are delighted with the performance”