Diet Chef Case Study
Create an online community of followers, while building brand awareness and trust.
Individuals looking to lose weight, predominantly female.
Multi-channel offline and online social themes developed, including a Little Black Dress Challenge campaign with pro-blogger outreach. We also developed and seeded a Christmas Calorie Swapshop infographic.
- New Facebook page likes up +460% with overall brand mentions up +65% in one month.
- Listed among the Top 10 Christmas infographics for 2012, leading to a significant increase in referral traffic.