Diet Chef_Infographic - Christmas 2012Social Media


Create an online community of followers, while building brand awareness and trust.


Individuals looking to lose weight, predominantly female.


Multi-channel offline and online social themes developed, including a Little Black Dress Challenge campaign with pro-blogger outreach. We also developed and seeded a Christmas Calorie Swapshop infographic.


  • New Facebook page likes up +460% with overall brand mentions up +65% in one month.
  • Listed among the Top 10 Christmas infographics for 2012, leading to a significant increase in referral traffic.