Diet Chef_Infographic - Christmas 2012Social Media

Challenge

Create an online community of followers, while building brand awareness and trust.

Audience

Individuals looking to lose weight, predominantly female.

Approach

Multi-channel offline and online social themes developed, including a Little Black Dress Challenge campaign with pro-blogger outreach. We also developed and seeded a Christmas Calorie Swapshop infographic.

Results

  • New Facebook page likes up +460% with overall brand mentions up +65% in one month.
  • Listed among the Top 10 Christmas infographics for 2012, leading to a significant increase in referral traffic.