Search Engine Optimisation

Challenge

Grow Makro’s Organic traffic contribution from 10% to 40% by increasing non-brand SEO traffic by 50% in order reduce spend on high CPC keywords

Audience

Traditional B2B audience made up primarily of small to medium size enterprises. The online activity is designed to attract the B2C customers who can purchase through the website without the need of a Makro card

Approach

  • We conducted keyword gap analysis targeting high CPC terms
  • Devised and implemented fresh on-site SEO recommendations including expanding content and internal linking across category and product pages
  • Strategic link building from high authority domains to internal pages to increase organic exposure

Results

  • Non-brand traffic increased by 178% resulting in Non-brand revenue increasing by 123% year on year
  • Organic revenue as a whole increased by 234% year on year with the SEO contribution consistently above 45%
  • The campaign led to a 65:1 incremental ROI from SEO