Multi-Channel

Mansion Student are specialists in student accommodation having acquired and refurbished accommodation all over the UK since 2007. In 2013 we were awarded the management of their SEO, PPC, Display and Social Media channels, with the aim of promoting brand awareness and increasing the number of enquiries through the website

Mansion StudentStrategy

  • Implemented a custom targeted PPC approach based around university calendars and accommodation locations
  • Formed an integrated SEO and Social Media plan
  • Social Media used as a key communication channel with students

Results

  • May to May we saw a 71% increase in Web Enquiries YoY
  • CPA over the same time period reduced by 18%
  • Web conversion rate % was 3.34% in May 2014 compared to 0.94% in May the previous year