Social Media

Challenge

Build a Facebook audience and generate social media engagement across four territories as Missguided expands its business, while still generating positive ROI in the UK

Audience

Fashion-conscious females aged 18-34

Approach

We segmented the demographic audience via location and interest to ensure the right content reached the right people. To target further, key urban zones were identified in Australia and the US.

Key product drivers and offer messages were used, including student-specific creative

Results

  • Large volumes of traffic and consistent ROI growth in the UK
  • Increased brand awareness and engagement across all international markets, with a 115% increase in new page likes on Facebook within two months


Multi Channel

Brief

  • Integrate Social Media activities into SEO
  • Increase brand reach across all channels

Strategy

  • Utilised an integrated approach across SEO, Social & PPC
  • Utilised our propriety GAP Analysis tool
  • PR led link building
  • Blogger outreach campaign implemented

Results

  • 270% increase in sales from Organic Search
  • 220% increase in non-brand Organic Revenue
  • PPC traffic increased 1,400% whilst CPC reduced by 45%
  • 230% increase in ROI from non-brand PPC

 


International Display

Brief

  • Aid the launch of Missguided in the US
  • Act as the main driver of branding activity
  • Generate reach and engagement online for the brand

Strategy

  • Use rich media display formats through the Glam network to create impact
  • Target the audience through Fashion, Style & Beauty themed inventory and demographic targeting

Results

  • 45 million impressions delivered
  • 4.3 million video views
  • 11,000 social interactions
  • Sustained increase in brand searches – halo effect across other online channels

 


Missguided reportingBespoke Reporting Software

Brief

  • Develop a web based reporting suite providing daily statistics across UK and international websites
  • Integrate offline reporting

Strategy

  • Combined data from a number of different APIs inc. Google Analytics
  • Provided an additional data entry platform for offline statistics
  • Reporting functionality across 15 countries

Results

  • Real time reporting functionality across 15 countries
  • Data viewable instantly whereas previously it took up to 3 hours a day to collate and present data
  • Saved Missguided marketing team 60 hours per month