SEO & Paid Search
- Increase revenue across channels by 25%.
- Increase non-brand performance by 33%.
- Retail Cost of Sale values whilst achieving targets.
- Integrated campaign – identifying PPC vs. SEO keyword gaps.
- PPC campaign fully restructured.
- Increased targeting to include size, gender, colour etc.
- Targeted brand names such as Vans, Converse, Ugg via SEO.
- PPC non-brand revenue increased by 113%
- SEO non-brand traffic volumes increased by 38%
- Combined non-brand revenue increased by 67%