SEO & Paid Search

Brief

  • Increase revenue across channels by 25%.
  • Increase non-brand performance by 33%.
  • Retail Cost of Sale values whilst achieving targets.

Strategy

  • Integrated campaign – identifying PPC vs. SEO keyword gaps.
  • PPC campaign fully restructured.
  • Increased targeting to include size, gender, colour etc.
  • Targeted brand names such as Vans, Converse, Ugg via SEO.

Outcome

  • PPC non-brand revenue increased by 113%
  • SEO non-brand traffic volumes increased by 38%
  • Combined non-brand revenue increased by 67%