The online courier sector is extremely competitive with Parcel2Go competing against the likes of Parcelforce, DHL, Fedex and Royal Mail.

Parcel2Go Christmas InfographicMulti Channel

Challenge

Improve brand exposure and sales via social media, while sustaining dominant organic search rankings

Audience

Individuals looking to send parcels – both single-time users and bulk eBay sellers

Approach

  • Development of Facebook tools; quote calculator and postcode lookup
  • Infographic development and seeding with pro-blogger outreach

Results

  • Social media revenue increased by over 2,800% with positive brand sentiment increased from 49% to 97%
  • ROI increased by 733% with over 650 number one positions in Google

“Working with Lakestar has been a pleasure and every member of their team offers valuable contribution. Their work has produced incremental sales consistently over time and ROI out performs any other marketing channel. Reporting is professional and transparency over large spends is very detailed. I would recommend them to anyone, except our competitors!”
Richard Mercer, Director of Marketing