SEO and Paid Search

Brief

We were asked to launch two new brands in three European territories, to act as a test bed for Screwfix’s launch in Europe.

Strategy

  • Provided extensive consultancy across two domains for SEO deployment – technical, on-page and external elements covered.
  • Full account builds (including translations) for Paid Search activity in France, Germany and Italy.

Results

  • Positive ROI through paid Search consistently across PLA acitivity in all threee territories.
  • Successful SEO deployment of all sites
  • As a result of the poisitive performance noted across these territories, Screwfix has commenced its European expansion plans