Dynamic Product Search Ads

Brief

  • Find an automated solution for product management to help ensure accuracy in paid advertising.
  • Link product feed and create search campaign based on stock levels and price changes.

Strategy

  • Increased visibility for specific product keyword terms (SKUs, MPNs).
  • Bid only on products stocked internally – not from external suppliers.
  • Excluded low value products, focussing on products with higher margins.

Results

  • 80% increase in product visibility within the first month.
  • 20% increase in converting keywords within month one.
  • Over 100% increase in paid search sales within a year.
  • 120% increase in paid search revenue within a year.