Search Engine Optimisation

Challenge

  • Drive search rankings in the UK & USA with a view to dominating the SERPs for  ‘iPad and Tablet Cases’ keyword variations.
  • Ensure The Snugg is ahead of the curve for keywords when new product are launched.

Audience

All Apple and Android users.

Approach

  • Solution-based content strategy that addressed device issues and provides how-to guides.
  • Fresh geo-targeting strategy for the UK.
  • Geo-targeted outreach for link acquisition in US and UK market.

Results

Within 12 months we had achieved 444 page one rankings on Google.com which led to a 5000% increase in US non-brand SEO revenue. We also delivered an 840% increase in UK SEO traffic.