Twelve months ago we launched the Truth About Search in a bid to simplify exactly what is going on in the world of search.

Within the last year much has changed but there are an equal number of key issues which are as important now as they were then.

We felt the time was right to build on the insights and authoritative commentary we created with the Truth About Search, with a second edition, The Truth About Search 2.0.

One key thing that has changed is our name. Last time we were operating under the banner Lakestar McCann, having been acquired in 2012 by McCann Worldgroup. That acquisition is now complete and we’ve been fully integrated into the McCann family, which means this year’s report is published under the McCann Connected banner.

McCann Connected is a top 50 UK digital agency according to Econsultancy’s 2015 report and we’re 140 people strong, spanning the entire paid, owned and earned landscapes including content production.

McCann Connected was created to help our clients make sense of the complex journeys consumers make and develop marketing solutions without borders or bias and, by doing so, help consumers connect with brands, technology and ultimately each other.

We believe the truths contained in this short summary document will resonate with you and help you make sense of the environment in which you are operating – and maybe even act as a catalyst for a conversation about how we can help you address your digital marketing challenges.

I look forward to speaking with and hopefully meeting you in the months ahead

Neil Yeomans
Search Director
McCann Connected

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You can also download our previous brochure here.