Display Advertising

Implemented wisely, display advertising can be a highly effective way of placing your brand in front of a large, yet targeted audience. From banner adverts, wallpaper, MPUs and takeovers to sponsored content, display is an incredibly useful digital marketing channel that helps spread brand awareness and in the process bolsters SEO and PPC efforts.


How Lakestar McCann can implement a display campaign for maximum effect

A strategic approach:

  • A successful display campaign needs to be carefully focused and tied to your company’s wider strategy and online marketing goals.
  • Getting in front of your target demographic – we’ll help you decide who to target and how to reach them.
  • Using the most up-to-date online tracking tools lets us gauge display success and then quickly re-focus efforts to maximise returns.

Consider the bigger picture and reap the rewards:

  • Continue a multi-channel campaign theme across into display for maximum effect.
  • Well placed adverts can be invaluable in supporting SEO campaigns and pushing up PPC conversion rates.

Leave it to us:

  • Lakestar McCann will help you devise a strategy and advise on the best display option to compliment your online goals, whether that’s banner ads, advertorial or sponsored content.
  • We’ll cover media planning and buying and find the most appropriate placements.
  • We’ll advise on the best tracking solution and its implementation, and if necessary integrate it with any existing systems.
  • Lakestar will handle the distribution and management of ads throughout the campaign.
  • Constant monitoring and reporting allows us to gauge progress and benchmark it against campaign goals.
  • Continuous optimisation based on accurate reporting leads to the best campaign results, whether you’re focusing on direct response or brand awareness.
Need some friendly advice about Display?

Call 0161 2340 440 or send us a message.