News Feeds

Through its team of experienced journalists Lakestar McCann provides a daily news service, bringing fresh content to clients’ websites automatically through a live XML/JSON news feed. As well as aiding SEO and helping build brand awareness, Lakestar News plays a significant role in directing potential customers to informational and revenue generating pages.

How can Lakestar News help your business?

Providing your website with fresh, relevant content:

  • Lakestar News can deliver industry-specific content to your website on a daily basis, helping to bring potential customers directly to your site.
  • Breaking news adds a dynamic element, improving the look of your website and providing greater appeal to search engines and returning visitors.
  • Possibility for brand enhancement as your site gains recognition as a trusted source for breaking industry news.

Improve your exposure in Google:

  • Search engines like Google value regularly updated content. Lakestar News can help push your website up the search rankings.
  • Over time an online archive of articles will become an industry resource and increase the likelihood that the site will rank for a range of targeted search terms.
  • Inclusion in Google News can have a considerable impact on brand awareness and website visitor numbers.
  • Improve in-content linking by directing readers to relevant pages on your site through news articles.

A team of professional writers working for you:

  • Lakestar McCann employs a team of journalists who will write articles on a daily basis.
  • We will help you devise a specific editorial brief in order to directly target your customer base, providing readers with informative and relevant articles.
  • Quality content will help increase the amount of time users spend on your site, as well as build trust and confidence in your brand.

Increase brand awareness through offsite channels

  • Copyright-free content can be redistributed as required through company newsletters, RSS feeds and social networking channels.
Need some friendly advice about News Feeds?

Call 0161 2340 440 or send us a message.