That’s The Way The Cookie Crumbles – How To Stay On The Right Side Of Cookie Law

Posted on by & filed under Advertising and Marketing, Blog, e-commerce, Internet, Publishing, Search, Searches, Technology, Tracking.

In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and other bodies in order to determine a range of content which we are presented with – particularly advertisements –… Read more »

Has Google Become Too Big For Its Online Boots?

Posted on by & filed under Blog, Google, Internet, Search.

A prolific name within the online realms, Google is renowned for being the world’s largest search engine – constantly releasing new innovative features in a bid to remain at the top of its game. However, with the tech giant enjoying a significant share of the digital market, this leaves little room for Google’s rivals to… Read more »

The Best Ways To Generate Traffic Without Google

Posted on by & filed under Advertising and Marketing, Blog, Copywriting, e-mail, Online Media Planning, Search, Searches, Social Media, Social News, YouTube.

In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

Lakestar Media acquired by McCann Worldgroup

Posted on by & filed under Lakestar McCann News, Other News, Technology.

It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »