In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that and’s share of […]… Read Article
It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This […]… Read Article
Micro messaging site Twitter has announced it will now stop all third-parties from inserting paid tweets into Twitter timelines via the company’s API. A blog post from the firm said: “It is critical that the core experience of real-time introductions and information is protected for the user and with an eye toward long-term success for […]… Read Article
Google has announced it is to introduce a raft of changes which includes overhauling the current Google Advertising Professionals programme. The company has said it intends to bring in a more rigorous certification in AdWords proficiency, aimed at companies which manage AdWords accounts and paid search (PPC) campaigns on behalf of clients. The firm says […]… Read Article
Micro-blogging service Twitter has unveiled its long-awaited plan to include advertising on its site. The company said it was planning to introduce advertising last November, something it reiterated in March. Now it has released details of how advertisers will be allowed to target Twitter’s users, who back in February were sending over 50 million tweets […]… Read Article
Twitter is preparing to allow advertising on its micro-messaging service in one month. An article by The Washington Post said the announcement was made by the company’s head of monetisation, Anamitra Banerji, at an event yesterday. Confirmation that Twitter was planning to introduce advertising on the service came last November from the company’s chief operating […]… Read Article
The UK advertising sector is expected to begin a period of recovery in the third quarter of 2010, ending over two years of negative growth. Industry body The Advertising Association has published data which suggests advertising spend will increase by 2.8 per cent in the autumn, following nine consecutive quarters of year-on-year decline. The research, […]… Read Article