Google AdWords Launches Dynamic Sitelinks

Posted on by & filed under Blog, Google, Google AdWords.

You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant… Read more »

More changes to come after Google revamps Adwords

Posted on by & filed under Display Advertising, Google, PPC.

The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access

Google gives PPC advertisers more bites of the cherry

Posted on by & filed under e-commerce, Google, PPC.

Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads. Users of Google's AdWords system have, for the last three years, been able to include direct links to their deep site pages within their pay-per-click adverts. In that time,… Read more »