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Tag Archives: AdWords

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Google launches Enhanced Campaigns
by Stephen Waddicor | 7th February 2013 | BLOG
Google has unveiled its new Enhanced Campaigns format for Adwords, which is set to revolutionise the way accounts are managed, to a mixed reaction from the search advertising community… Read Article
Posted in Blog, Google, Google AdWords | Tagged AdWords, Google
Google offers credit facility for UK advertisers
Google is today launching a credit facility to let companies obtain credit to pay for online advertising… Read Article
New Google analytics tool lets sites target repeat visitors
Google is trialling a new facility for advertisers designed to help them improve efforts to bring return visitors back to their websites… Read Article
Foursquare improves firms’ targeting of loyal customers
Retailers in the US are being given the chance to automatically send news and special offers to their regular customers' mobile devices via local check-in website Foursquare… Read Article
More changes to come after Google revamps Adwords
by Richard Morris | 27th June 2012 | BLOG
The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer. Google said it set out to make the data it gathered on the performance of online advertising campaigns easier to access… Read Article
Posted in Display Advertising, Google, PPC | Tagged AdWords
More changes to come after Google revamps Adwords
The most widely used, and profitable, online advertising platform, AdWords by Google, has a new interface, designed to make drawing up ads, and analysing their effectiveness, easier and clearer… Read Article
Google AdWords bidders can now get competitor insights
Participants in advertising auctions for pay-per-click ads on Google can now get more information about the auction process, and what competitors are paying for allocated ad spaces… Read Article
Google faces online petition over PPC ad rotation changes
New pay-per-click advertisements placed through Google's Adwords ad management system can now only be rotated for a maximum period of 30 days… Read Article
Google quadruples spending on ads about its products
Google spent $213milion (£133million) advertising itself and its products in America alone in 2011… Read Article
Google gives PPC advertisers more bites of the cherry
Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads… Read Article

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