In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of […]… Read Article
Yesterday saw the first DigiHood event take place, in the trendy neighbourhood of Manchester’s Northern Quarter – and it didn’t disappoint. The brainchild of our very own Chris Langan, he decided to create a meetup for like-minded digital marketing experts based in Manchester; in the hope of broadening their professional horizons as well as establishing […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This […]… Read Article
Detailed research by telecoms firm Orange has helped the company to increase its online conversion rates through more intelligent use of its marketing budgets. A report by New Media Age said following a detailed analysis of the online sales funnel, Orange increased its PPC marketing spend by 42 per cent, leading to a 122 per […]… Read Article
Companies will increase their digital marketing budgets by an average of 17 per cent this year, according to new research. A survey carried out by digital marketing firms ExactTarget and Econsultancy also found digital marketing would account for 24 per cent of total marketing budgets in 2010. Businesses from across the world participated in the […]… Read Article