Lakestar McCann Reveals The Truth About Search In 2015

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  Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.

How The Super Bowl Ads Became Bigger Than Super Bowl Itself

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The long-standing tradition of the Super Bowl has seen friends and family come together over this monumental event – celebrating two major teams battling it out for the esteemed winning title. But in recent years, another war has been waging – in the world of social media. With millions all over the world watching one… Read more »

That’s The Way The Cookie Crumbles – How To Stay On The Right Side Of Cookie Law

Posted on by & filed under Advertising and Marketing, Blog, e-commerce, Internet, Publishing, Search, Searches, Technology, Tracking.

In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and other bodies in order to determine a range of content which we are presented with – particularly advertisements –… Read more »

Is Google Stifling Media Competition?

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Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »

The Best Ways To Generate Traffic Without Google

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In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

DigiHood: Digital Professionals Coming Together In The Manchester Neighbourhood

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Yesterday saw the first DigiHood event take place, in the trendy neighbourhood of Manchester’s Northern Quarter – and it didn’t disappoint. The brainchild of our very own Chris Langan, he decided to create a meetup for like-minded digital marketing experts based in Manchester; in the hope of broadening their professional horizons as well as establishing… Read more »

Why be at Lakestar McCann?

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As a leading digital agency we need to keep ahead of the game, not just for our clients, but also for the colleagues who work with us. We recently carried out a quick vox pop to find out what makes everyone tick, and a whopping 90% of respondents said they loved the people they work… Read more »

Lakestar Media acquired by McCann Worldgroup

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It’s official! Lakestar Media have been acquired by McCann Worldgroup in a move that will benefit all within both businesses. Our digital marketing agency really is moving up in the world and we can see nothing but great opportunities for the future. Speaking about the acquisition, our Chief Executive Officer Neil McKay has said, “This… Read more »