BBC research questions value of Facebook likes and clicks

Posted on by & filed under e-commerce, Search, Social Media.

Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read more »

Complainant in EU Google anti-trust case warns of ‘vampire effect’ of search giant’s dominance

Posted on by & filed under Display Advertising, e-commerce, General news, Google, PPC, Retail, Search.

The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read more »

Facebook and Twitter face off for UK small business advertisers

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Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read more »

Survey result questions Facebook’s commitment to display ads

Posted on by & filed under Display Advertising, e-commerce, Retail, Social Media.

In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network. The Google display network is the largest in the world, and lets users place ads… Read more »

Facebook counters Yahoo’s legal move on patents

Posted on by & filed under Social Media, Yahoo.

After Yahoo issued legal action last month against Facebook for claimed infringement of several patents, the social media site has countered by filing an action of its own. Facebook's claim centres on 10 patents which it claims Yahoo has breached. It is yet another sign of the increasingly litigious nature of competition over highly-prized patents… Read more »