Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found… Read Article
Tag Archives: Display Advertising
Companies are wasting money on online ads designed to get Facebook users to 'like' them, when the respondents are not interested in their products, a BBC investigation has found. The broadcaster has obtained information which suggests that the identities of many people claiming to endorse products and their makers are bogus, and have been invented… Read Article
The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks… Read Article
The boss of a company which is taking on Google in the European courts in an effort to clear up suspicions of anti-competitive practices says new scientific evidence shows that Google's placing of images in advertisements for its own products on search results pages means they attract up to 80 per cent of the clicks from those pages… Read Article
Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising… Read Article
Facebook and Twitter are in a direct battle to attract new interest from small and medium-sized British businesses, after both launched incentives including free advertising. Facebook yesterday launched a scheme it calls 'Business Boost'. It offers companies and individual business owners who recruit more than 50 fans £20 towards the cost of display advertising, with… Read Article
In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network… Read Article
In news which will come as a blow to Facebook ahead of the public offering of shares in the company, research has shown that click-through rates for display advertising on the site lag well behind those for Google's display network. The Google display network is the largest in the world, and lets users place ads… Read Article
Yahoo has had its finger in too many pies, and in future will focus on the best-performing areas of its business, according to its chief executive… Read Article
A leading media agency has forecast that, despite the uncertain state of the British economy, spending on all forms of online advertising will top £100 for every UK adult internet user this year… Read Article