Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to […]… Read Article
You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant […]… Read Article
What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread […]… Read Article
Firstly, huge congratulations go to Barack Obama for a second win in the US Election, made this blog writer feel a sense of happiness about our American brethren… However, how did Obama get there? With a super-storm disrupting the campaign trail and a large amount of public appearances from both parties, what was the tipping […]… Read Article
Google’s regular changes are something that can easily go unnoticed, as there is a definite air of non-transparency at Google and typically you won’t even see their influence on your pages. It can take a fair while to figure out what exactly a specific change is doing or has done and with over 300 changes […]… Read Article
Well, after an unfortunate encounter where I accidentally installed MyWebSearch onto my home computer (which, might I remind you all, is a bad idea), I’ve realised how much I actually appreciate the more popular search engines. It’s no surprise as to who the top spot will go to, but let’s humour ourselves and pretend that […]… Read Article
Where would we be without search engines? The internet would be an absolute nightmare and about as effective as searching for a single book in a library of a billion books – of course we have all our favourite domains to surf on, such as www.facebook.com and www.twitter.com, but how do we find them? Now, […]… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now […]… Read Article