Remember that time Google introduced Gmail Paper? How about when the BBC reported that Big Ben (sorry – Elizabeth Tower) was to have its clock hands removed and be replaced with a digital screen? If you believed either of these claims, then congratulations/commiserations – you just fell victim to April Fools’ Day. And this year… Read more »
Posts Tagged: Google
Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.
In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and other bodies in order to determine a range of content which we are presented with – particularly advertisements –… Read more »
A prolific name within the online realms, Google is renowned for being the world’s largest search engine – constantly releasing new innovative features in a bid to remain at the top of its game. However, with the tech giant enjoying a significant share of the digital market, this leaves little room for Google’s rivals to… Read more »
Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »
Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to… Read more »
You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant… Read more »
What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »
Apps promise to have an answer to just about every need you could conceivably have from the internet. Best of all, you can carry them around with you everywhere you go, and just call them up with a tap or a swipe on the screen of any compatible mobile device. But the very fact… Read more »
Google has unveiled its new Enhanced Campaigns format for Adwords, which is set to revolutionise the way accounts are managed, to a mixed reaction from the search advertising community.