Google’s New Mobile Algorithm – One Week On

Posted on by & filed under Blog, Google, SEO.

As more and more people rely on their phones for online pursuits, it was inevitable that Google would soon release an updated algorithm that would be mobile focused. Cue ‘Mobilegeddon’. Or maybe not – because the new mobile algorithm hasn’t yet been as revolutionary as everyone first predicted. That could be due to a number… Read more »

The top 4 April Fools’ Day pranks in digital marketing

Posted on by & filed under Google, Internet.

Remember that time Google introduced Gmail Paper? How about when the BBC reported that Big Ben (sorry – Elizabeth Tower) was to have its clock hands removed and be replaced with a digital screen? If you believed either of these claims, then congratulations/commiserations – you just fell victim to April Fools’ Day. And this year… Read more »

Lakestar McCann Reveals The Truth About Search In 2015

Posted on by & filed under Blog.

  Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.

That’s The Way The Cookie Crumbles – How To Stay On The Right Side Of Cookie Law

Posted on by & filed under Advertising and Marketing, Blog, e-commerce, Internet, Publishing, Search, Searches, Technology, Tracking.

In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and other bodies in order to determine a range of content which we are presented with – particularly advertisements –… Read more »

Has Google Become Too Big For Its Online Boots?

Posted on by & filed under Blog, Google, Internet, Search.

A prolific name within the online realms, Google is renowned for being the world’s largest search engine – constantly releasing new innovative features in a bid to remain at the top of its game. However, with the tech giant enjoying a significant share of the digital market, this leaves little room for Google’s rivals to… Read more »

Is Google Stifling Media Competition?

Posted on by & filed under Advertising and Marketing, Copywriting, Google, Internet, Publishing, Technology.

Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »

Is There A Ranking Benefit To Using HTTPS?

Posted on by & filed under Blog, Google, Internet, Search, SEO.

Earlier this year, Google announced that it would use HTTPS as a ranking signal – which prompted the experts over at Searchmetrics to conduct their own experiment. After carrying out their own data analysis, Searchmetrics delivered their conclusion: reporting that HTTPS does not affect rankings, with no noticeable difference between HTTP and HTTPS. According to… Read more »

Google AdWords Launches Dynamic Sitelinks

Posted on by & filed under Blog, Google, Google AdWords.

You know what the SEO world needs? Another Google announcement – what with Pigeon making headlines, it’s only fair that the search engine sneaks in its latest development: new dynamic sitelinks. Automatically generated links that appear below your ad text, these are designed to direct customers to a page on your site that’s highly relevant… Read more »

Top 7 Animals That The Next Google Update Might Be Named After

Posted on by & filed under Copywriting, Google, Search.

What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread… Read more »