Bing, the search engine from Microsoft is set to celebrate its first birthday this week, but there might not be as many people coming to the party as expected. After being re-branded from Live Search 12 months ago, Bing saw its volume of unique visitors from the US rise by 16 per cent after five […]… Read Article
Mike Fischer, the chief marketing officer for Microsoft’s consumer and online division, has left the company according to a report by Marketing Magazine. The news of his departure comes just hours before Microsoft launches a multi-million pound campaign to promote its Bing search engine. The television adverts will start to air on Wednesday and continue […]… Read Article
A multi-million pound television advertising campaign is about to be launched by Microsoft in order to promote its Bing search engine. The adverts, which will be screened from Wednesday, come with the strapline “Bing and decide”. Microsoft believes some people may have forgotten there are alternative search engines to Google and is hoping to draw […]… Read Article
Computer technology giant Microsoft is one of 17 major brands to have bought advertising space from new online TV service Seesaw. The website only launched a matter of weeks ago, but Seesaw said it has sold its entire planned advertising inventory until May, with no discount selling required. In an article by New Media Age, […]… Read Article
Steve Ballmer, the chief executive of Microsoft, has said he believes the success of Google is down to speed of development and not the company’s culture. His comments came during a speech at the SMX West conference in Santa Clara, California on Tuesday. According to The Guardian, Ballmer said the reason for Google’s success is […]… Read Article
People using Microsoft Windows are now being asked to pick which browser they want to use to surf the internet. Previously, the Windows operating system used Microsoft’s Internet Explorer browser as the default, but following a ruling by the European Commission, Microsoft has been forced to offer users a choice. The commission deemed the company’s […]… Read Article
An investigation into how Google conducts its business in the European Union is underway. Complaints have been made to the European Commission by three firms – the French legal search engine ejustice.fr, Microsoft’s Ciao from Bing and British price comparison website Foundem. According to Google, Foundem and ejustice have complained that the search engine’s algorithms […]… Read Article
Users of Microsoft’s Windows operating system will soon have the option to choose another internet browser the firm has announced. Under a deal drawn up with Europe’s Competition Commission, Microsoft has agreed to let users choose between its own Internet Explorer browser (currently Windows’ default browser) and software such as Google’s Chrome, Safari, or Firefox. […]… Read Article
The European Union has given its approval to a deal that will see Microsoft take over Yahoo's search business. The 10-year arrangement, which will see Microsoft’s Bing search engine power Yahoo’s search page, has also been given the green light by regulators in Washington. According to a report by the Associated Press, the European Commission […]… Read Article