In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that and’s share of […]… Read Article
The Internet Advertising Bureau (IAB) has welcomed a study by the Office of Fair Trading (OFT) into behavioural advertising and targeted pricing practices online. Behavioural advertising over the internet involves using information about a person’s web habits and browsing trends, often gained through ‘cookie’ files, to enable firms to target them with more focused advertising. […]… Read Article
By Richard Morris Facebook has sent data to advertisers which could allow companies to identify personal details of users who’ve clicked on their ads. An article by the Wall Street Journal says that social networking sites such as Facebook and Myspace have been sending advertising companies data that could be used to identify the names […]… Read Article
By Richard Morris Mobile phone retailer Phones 4U is set to spend £8m on a new advertising campaign which includes placements on catch-up TV websites. The first television advert will run tonight, followed by pre-roll video adverts on websites including 4oD and ITV Player, according to an article by New Media Age. The company plans to […]… Read Article
Revenues from internet advertising in the US reached an all time high in the first quarter of 2010, according to the latest figures. A total of $5.9bn came in during the first three months of the year, representing a 7.5 per cent year-on-year increase. The research was carried out by the Interactive Advertising Bureau (IAB) […]… Read Article
Total display advertising impressions in America numbered 1.1 trillion in the first quarter of 2010 according to data released by comScore. The research firm found a 15 per cent increase in the number of display ads shown to internet users in America when compared to Q1 2009. Total spending is estimated to have reached 2.7 […]… Read Article
Yahoo has announced it is set to launch a pilot service involving a whole page of paid search advertisements. The trial, called “More Sponsors” will let users click on a link at the bottom of search results pages, which will in turn take them to another page of results filled with PPC adverts related to […]… Read Article
Companies could take some time to start embracing plans by micro-blogging site Twitter to introduce advertising. Website design firm WebBizIdeas polled 850 companies in the US and according to the results, 31 per cent said they would not be prepared to pay for “business functionality”. An additional 43 per cent said they were unsure about […]… Read Article
Research into the use of free online video site Hulu has shown a 120 per cent year-on-year increase in the average amount of time people spend watching content. Data compiled by comScore for February 2010 shows 912.5 million videos were viewed on Hulu during the month, giving the site a 3.2 per cent share of the […]… Read Article
Internet advertising revenues in the United States topped $6.3bn in the final quarter of 2009, the highest ever result for a three-month period. This was despite total revenues falling by 3.4 per cent on 2008 figures to $22.7bn, according to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). As with online advertising […]… Read Article