Google has announced it is to introduce a raft of changes which includes overhauling the current Google Advertising Professionals programme. The company has said it intends to bring in a more rigorous certification in AdWords proficiency, aimed at companies which manage AdWords accounts and paid search (PPC) campaigns on behalf of clients. The firm says […]… Read Article
Internet advertising revenues in the United States topped $6.3bn in the final quarter of 2009, the highest ever result for a three-month period. This was despite total revenues falling by 3.4 per cent on 2008 figures to $22.7bn, according to figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). As with online advertising […]… Read Article
Paid search adverts are already playing their part in trying to sway the voting public ahead of this year’s general election. The Prime Minister Gordon Brown is expected to announce later this morning that the 2010 general election will be held on May 6. He left Downing Street at 10am on Tuesday morning, heading for […]… Read Article
Google’s decision to stop censoring search results in China is starting to hurt its business interests in the country. The US search giant said on Tuesday that a technical error was resulting in Chinese users being unable to access search results. According to the Financial Times, yesterday’s problems have eased, but now a fresh set […]… Read Article
The online advertising market in the UK grew by 4.2 per cent in 2009 in spite of the global recession. The increase in online ad spend from £3.35 billion in 2008 to £3.54 billion last year came despite a decline in total UK advertising revenues, according to research carried out by PricewaterhouseCoopers. Paid search saw […]… Read Article
Lawyers acting for search giant Google have said the company is not responsible for the content of adverts placed on its website. Language-learning software firm Rosetta Stone claims its trademarks have been infringed by Google, which sells advertising space to other companies through its Adwords programme and the ‘sponsored links’ section of its website. The […]… Read Article