More than half of people click on the top result which appears when they search for any particular term, a new study suggests… Read Article
Tag Archives: PPC
Google's widely-reported plans which would see the number of results listed on the first page of a search query are forcing businesses to consider how they plan to respond to the increasingly stiff competition to earn those much-prized first page slots… Read Article
As the UK gets into party mood to mark Queen Elizabeth II's diamond jubilee, the nation's internet users have been heading online to help arrange their festivities… Read Article
Google has reported a big jump in revenue for the first quarter of the year, but has revealed that the cost per click of its paid advertising has dropped by 12 per cent… Read Article
Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads. Users of Google's AdWords system have, for the last three years, been able to include direct links to their deep site pages within their pay-per-click adverts. In that time,… Read Article
Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads… Read Article
Companies which trade directly with other businesses are reacting to the growing trend for decision-makers to look online for products and services by increasing their online advertising spend. As a result, pay-per-click advertising rates in the business-to-business sector have soared, and were 29 per cent higher at the end of 2011 than 12 months earlier,… Read Article
Companies which trade directly with other businesses are reacting to the growing trend for decision-makers to look online for products and services by increasing their online advertising spend… Read Article
Facebook is worth £2.2billion to the British economy, and directly supports more than 35,000 jobs, according to recent figures… Read Article
Facebook is worth £2.2billion to the British economy, and directly supports more than 35,000 jobs, according to recent figures. The social media network has released the stats as part of its efforts to promote a programme which will see it give away more than £4million worth of advertising to small and growing British businesses. Up… Read Article