SAScon Day 1: The key lessons we learned

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This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

Google gives PPC advertisers more bites of the cherry

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Google is improving the prospects of advertisers attracting more click-throughs to their websites, by increasing the number of links they can include in their online ads. Users of Google's AdWords system have, for the last three years, been able to include direct links to their deep site pages within their pay-per-click adverts. In that time,… Read more »

B2B targeted paid search costs rise 30pc in a year

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Companies which trade directly with other businesses are reacting to the growing trend for decision-makers to look online for products and services by increasing their online advertising spend. As a result, pay-per-click advertising rates in the business-to-business sector have soared, and were 29 per cent higher at the end of 2011 than 12 months earlier,… Read more »

Facebook benefits UK economy to tune of £2.2bn

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Facebook is worth £2.2billion to the British economy, and directly supports more than 35,000 jobs, according to recent figures. The social media network has released the stats as part of its efforts to promote a programme which will see it give away more than £4million worth of advertising to small and growing British businesses. Up… Read more »

PPC sees massive boost in spending by US business during 2011

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While figures continue to show that 2011 was by far the biggest-spending Christmas so far online, more detailed research has also shown that companies increased pay-per-click advertising spending by almost one-third over the year. Their efforts were also said to be paying off, with click-through rates and m-commerce volumes also seen to be growing rapidly…. Read more »

Advertisers’ survey shows big gap in attitudes to paid and social search

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More than two-thirds of a sample of top global businesses have admitted that they don't have a specific strategy or budget for paid search. Since the World Federation of Advertisers carried out its last survey in 2009, a divide has also emerged between big businesses' attitude to both mobile and social search. Six per cent… Read more »