A surge in companies advertising their products and services using online video channels has helped make the internet the most popular advertising medium in the UK. Spending on online video advertising among British firms in the fast-moving consumer goods (FMCG) sector doubled during the year ending in June, as industry experts said that big companies […]… Read Article
Small businesses are often put off launching pay per click advertising campaigns because they can be seen as being difficult to get started. But now, Google is attempting to simplify the process, with the launch of AdWords Express. The scheme has gone live after a nine-month trial, which was codenamed Google Boost. Kiley McEvoy, Google […]… Read Article