Anyone and everyone with access to a computer nowadays is likely to be familiar with the term ‘blogging’. In fact, many of us even have our own blog or contribute to an existing blog, and those who don’t write themselves happily spend hours reading, liking, commenting on and sharing other blogs. If you ask those… Read Article
Tag Archives: SEO
Like many other industries, we SEOs use some powerful (and some basic tools) to help us do our jobs. At Lakestar we use countless different tools and are constantly trying out new ones. Here’s a few of our favourites for link building: First up is MajesticSEO. Supposedly the “Largest link intelligence database on the… Read Article
Before anyone gets their hopes up – I’m not going to be giving the definitive answer on either, as both links warrant their own merits and focusing purely on one would be naïve. Anyway, now that’s out of the way, let’s crack on with the pro’s, con’s and quirks of each. When I first started… Read Article
Search engine optimisation has become a household name in the world of marketing, seen as a vital tool to help any online business succeed, and we couldn’t agree more (obviously!). However, the World Wide Web as we know it, is very young, and as a result, this is also true for SEO. With the invention… Read Article
Google’s regular changes are something that can easily go unnoticed, as there is a definite air of non-transparency at Google and typically you won’t even see their influence on your pages. It can take a fair while to figure out what exactly a specific change is doing or has done and with over 300 changes… Read Article
Entering the world of Search Engine Optimisation (SEO) can be daunting, oh so very daunting. Even more so when, like myself, moving from freelance to an agency. Before joining Lakestar McCann, I had worked for a number of small companies, tweaking their sites, doing on-site optimisation and some basic link building. The work was simple,… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now… Read Article
This week we have decided to share with you some of the best SEO blogs and columns we have seen this year, those pieces of commentary that are worth picking out and making other people aware of. Like us, you might not agree with everything said in these pieces, but even in these cases they… Read Article
Search engine optimisation – to some it's the key to unlocking the potential of the internet, while to far more it's probably a closed book. But a Spanish SEO company has just shed some light on this mysterious and changing art of helping people and companies make as much noise as possible on the leading… Read Article
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), today announces it has completed the acquisition of independent digital marketing agency Lakestar Media (Lakestar)… Read Article