Ever since Penguin rolled out, there has been a lot of concern from the SEO community about the potential for “negative SEO”. SEOs like myself have been kept awake at night with imaginary post-apocalyptic scenarios featuring rogue bands of spammers causing wanton destruction on the link profiles of their competitors. We’ve seen a few cases […]… Read Article
Anyone and everyone with access to a computer nowadays is likely to be familiar with the term ‘blogging’. In fact, many of us even have our own blog or contribute to an existing blog, and those who don’t write themselves happily spend hours reading, liking, commenting on and sharing other blogs. If you ask those […]… Read Article
Like many other industries, we SEOs use some powerful (and some basic tools) to help us do our jobs. At Lakestar we use countless different tools and are constantly trying out new ones. Here’s a few of our favourites for link building:   First up is MajesticSEO. Supposedly the “Largest link intelligence database on the […]… Read Article
Before anyone gets their hopes up – I’m not going to be giving the definitive answer on either, as both links warrant their own merits and focusing purely on one would be naïve. Anyway, now that’s out of the way, let’s crack on with the pro’s, con’s and quirks of each. When I first started […]… Read Article
Search engine optimisation has become a household name in the world of marketing, seen as a vital tool to help any online business succeed, and we couldn’t agree more (obviously!). However, the World Wide Web as we know it, is very young, and as a result, this is also true for SEO. With the invention […]… Read Article
Google’s regular changes are something that can easily go unnoticed, as there is a definite air of non-transparency at Google and typically you won’t even see their influence on your pages. It can take a fair while to figure out what exactly a specific change is doing or has done and with over 300 changes […]… Read Article
Entering the world of Search Engine Optimisation (SEO) can be daunting, oh so very daunting. Even more so when, like myself, moving from freelance to an agency. Before joining Lakestar McCann, I had worked for a number of small companies, tweaking their sites, doing on-site optimisation and some basic link building. The work was simple, […]… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now […]… Read Article