Lakestar McCann Reveals The Truth About Search In 2015

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  Search Engine Optimisation is an ever-evolving world. With Google dominating digital marketing, it’s more important than ever to pay heed to its updates if you want your brand or company to really stand out against the rest.

That’s The Way The Cookie Crumbles – How To Stay On The Right Side Of Cookie Law

Posted on by & filed under Advertising and Marketing, Blog, e-commerce, Internet, Publishing, Search, Searches, Technology, Tracking.

In today’s hyper-connected world, data about our online habits, the places we visit, what we do when we’re there, and how long we spend doing it, is considered highly valuable. It’s widely used by businesses and other bodies in order to determine a range of content which we are presented with – particularly advertisements –… Read more »

Is Google Stifling Media Competition?

Posted on by & filed under Advertising and Marketing, Copywriting, Google, Internet, Publishing, Technology.

Publishing giant News Corp has locked horns with Google, claiming that the search engine giant is “cynical” and “egregious”, and is a “platform of piracy”. It is bringing a case before European competition authorities, arguing that Google’s original founding vision – first set out by founders Larry Page and Sergey Brin in 1994 – for… Read more »

If We’re Such Social Creatures, Do We Need Tighter Privacy Rules?

Posted on by & filed under Blog, Internet, Publishing, Search, Security, Social Media, Technology, Tracking.

The man who heads one of the highest courts in the UK has called for privacy laws to be updated to take account of the onward march of technology. Lord Neuberger, the President of the nation’s Supreme Court, is pushing for an update to the laws. His call comes as the Law Society Gazette, one… Read more »

The Top 10 Search Engines (5-1)

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Well, after an unfortunate encounter where I accidentally installed MyWebSearch onto my home computer (which, might I remind you all, is a bad idea), I’ve realised how much I actually appreciate the more popular search engines. It’s no surprise as to who the top spot will go to, but let’s humour ourselves and pretend that… Read more »

The Top 10 Search Engines (10-6)

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Where would we be without search engines? The internet would be an absolute nightmare and about as effective as searching for a single book in a library of a billion books – of course we have all our favourite domains to surf on, such as www.facebook.com and www.twitter.com, but how do we find them? Now,… Read more »