Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article
MySpace, you remember that old relic right? We all had a groovy profile, and an even cooler background – our own place on the web. Long before the likes of Facebook, twitter and Pinterest were even thought of. As we are well aware, and as Tom quite thoroughly evaluated (flattery gets you nowhere, Chris), MySpace […]… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now […]… Read Article
I remember back in the day being an avid MySpace user – I would spend hours upon hours customising the background, editing in gifs and making my profile look absolutely amazing. My actual interaction with friends was pretty minimal – I just liked having that online property where I could show myself off… Read Article
She’s been a contributor to my blogs beforehand, penning both the much-loved Cats blog and providing the Female Perspective of Pinterest, and now she’s graduated to having her own author account. Expect much nicer, positive posts from our Aurora, who delights in cute, twee and lovely things. Over to you, Aurora! -Tom As one of […]… Read Article
Well, after Aurora sang her praises of Pinterest, I feel I should give it a chance to impress me and dig down into the essence of the site. Now, I fully appreciate the appeal and draw of Pinterest and that it really can be a time-vampire, but there are some blatant shortcomings that instantly jump […]… Read Article
You might be thinking I’m late to this whole Pinterest thing, and well, you’re right I am, but that’s beside the point – Pinterest is still making waves as a hugely popular social media phenomenon. In the United States, it even outranks its major competitor, Tumblr, ranking at 17th and 18th most popular site respectively. […]… Read Article
Ah Facebook, a guaranteed topic in any social media discussion – every business aims to get on there and draw 1,000s of fans within a week and drive revenue through call-to-actions and advertising. It’s little surprise then, when so many are discontented with a slow rate of growth and lack of measurable ROI from social […]… Read Article