SAScon Day 1: The key lessons we learned

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This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on… Read more »

The Best of International Women’s Day

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Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

The Best Random Acts of Kindness Celebrated on Social Media

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While February’s Friday 13th 2015 may have been an unlucky day for some, fortunately an entire flight of 180 passengers were in for a lucky surprise after British airline, Jet2.com, treated them to various random acts of kindness. From Monday 9th to Sunday 15th February 2015, the Random Acts of Kindness Foundation celebrated Random Acts… Read more »

How The Super Bowl Ads Became Bigger Than Super Bowl Itself

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The long-standing tradition of the Super Bowl has seen friends and family come together over this monumental event – celebrating two major teams battling it out for the esteemed winning title. But in recent years, another war has been waging – in the world of social media. With millions all over the world watching one… Read more »

Social media 2014: the good, the bad and the ugly.

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From Mary McCoy’s dire Ode to the internet, “Let’s get social” to viral binge drinking with neck nominations, social media saw its fair share of tragedy in 2014. But it wasn’t all bad; in this post we’ll take a look at some of the highs and lows from last year’s social media offering and think about what we can… Read more »

An Index Of Every Tweet Ever Sent – Good Idea, Or Too Much Information?

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Twitter has announced that it now holds an index of every tweet ever sent since the site launched in 2006, and has made the fruits of this work publicly available. Hailed by Yi Zhuang and Paul Burstein, two of the team responsible for this Herculean collation task, as “a major infrastructure investment and part of… Read more »

The Pros And Cons Of Instagram Ads

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Facebook-owned Instagram announced earlier this year that it was to start rolling out sponsored ads in the UK – having successfully done so in the US last year. Since then, reactions from the app’s users have been mixed, with some excited about the new development, while others expressed annoyance that their feed would be cluttered… Read more »