The Best of International Women’s Day

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Yesterday (Sunday 4th March) was International Women’s Day; a celebration of the economic, political and social achievements of women. As well as a reminder of the work still to be done to achieve global gender equality. This year’s official theme was, ‘Make it Happen’ and thousands of brands and organisations got involved to support the… Read more »

The Best Random Acts of Kindness Celebrated on Social Media

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While February’s Friday 13th 2015 may have been an unlucky day for some, fortunately an entire flight of 180 passengers were in for a lucky surprise after British airline, Jet2.com, treated them to various random acts of kindness. From Monday 9th to Sunday 15th February 2015, the Random Acts of Kindness Foundation celebrated Random Acts… Read more »

How The Super Bowl Ads Became Bigger Than Super Bowl Itself

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The long-standing tradition of the Super Bowl has seen friends and family come together over this monumental event – celebrating two major teams battling it out for the esteemed winning title. But in recent years, another war has been waging – in the world of social media. With millions all over the world watching one… Read more »

Social media 2014: the good, the bad and the ugly.

Posted on by & filed under Blog, Facebook, Internet, Social Media, Twitter, Viral, Viral Marketing.

From Mary McCoy’s dire Ode to the internet, “Let’s get social” to viral binge drinking with neck nominations, social media saw its fair share of tragedy in 2014. But it wasn’t all bad; in this post we’ll take a look at some of the highs and lows from last year’s social media offering and think about what we can… Read more »

An Index Of Every Tweet Ever Sent – Good Idea, Or Too Much Information?

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Twitter has announced that it now holds an index of every tweet ever sent since the site launched in 2006, and has made the fruits of this work publicly available. Hailed by Yi Zhuang and Paul Burstein, two of the team responsible for this Herculean collation task, as “a major infrastructure investment and part of… Read more »

The Pros And Cons Of Instagram Ads

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Facebook-owned Instagram announced earlier this year that it was to start rolling out sponsored ads in the UK – having successfully done so in the US last year. Since then, reactions from the app’s users have been mixed, with some excited about the new development, while others expressed annoyance that their feed would be cluttered… Read more »

If We’re Such Social Creatures, Do We Need Tighter Privacy Rules?

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The man who heads one of the highest courts in the UK has called for privacy laws to be updated to take account of the onward march of technology. Lord Neuberger, the President of the nation’s Supreme Court, is pushing for an update to the laws. His call comes as the Law Society Gazette, one… Read more »

The Best Ways To Generate Traffic Without Google

Posted on by & filed under Advertising and Marketing, Blog, Copywriting, e-mail, Online Media Planning, Search, Searches, Social Media, Social News, YouTube.

In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of… Read more »

Twitter Shopping? What’s That About?

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Earlier this year, in May, Twitter announced its collaboration with Amazon, allowing people to add items to their shopping cart via a tweet. It seems however that the social media site is planning to go one step further and could soon be launching its very own shopping service, after a “buy now” button was discovered… Read more »