The man who heads one of the highest courts in the UK has called for privacy laws to be updated to take account of the onward march of technology. Lord Neuberger, the President of the nation’s Supreme Court, is pushing for an update to the laws. His call comes as the Law Society Gazette, one […]… Read Article
In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that Google.com and Google.co.uk’s share of […]… Read Article
Earlier this year, in May, Twitter announced its collaboration with Amazon, allowing people to add items to their shopping cart via a tweet. It seems however that the social media site is planning to go one step further and could soon be launching its very own shopping service, after a “buy now” button was discovered […]… Read Article
Savvy at SAScon: Day 2 Of The Search, Analytics and Social Media Conference You’ll be pleased to hear that we were extremely well behaved and stayed away from the infamous SAScon Jaegertrain, as we wanted to be on our best behaviour for round two of SAScon! With anticipation (and hangovers) in the air, we bagged […]… Read Article
Yes, yet another top 5 list. I do love them. Now, this is likely going to be the last post I do for the Lakestar McCann blog, so as a farewell, let’s do a final piece on the five key things I’ve learnt during my 2 years and 8 months in digital marketing.   5.  I know […]… Read Article
Ugh, hashtags. Recently voted as word of the year, ‘Hashtag’ has become a prevailing way to figure out what is popular and what is likely to become viral – it would appear that investigating what is currently trending on Twitter often dictate what becomes news. This can be seen with the recent (and depressing) hashtag […]… Read Article
And after the thrill ride that was Part 1, we come hurtling onto Part 2 of the most influential viral videos on YouTube. I think the best part of writing this is colleagues coming to my desk and asking what on earth I’m doing.   Charlie Schmidt’s Keyboard Cat! - 28,156,086 views Case in point – […]… Read Article
MySpace, you remember that old relic right? We all had a groovy profile, and an even cooler background – our own place on the web. Long before the likes of Facebook, twitter and Pinterest were even thought of. As we are well aware, and as Tom quite thoroughly evaluated (flattery gets you nowhere, Chris), MySpace […]… Read Article
Everyone will have heard the saying that ‘content is king’ in the world of SEO, but the fact is that content alone isn’t good enough anymore. In the past, simply creating a high-quality piece of content and following Google’s rules in terms of white hat SEO could improve a site’s rankings, but Google is now […]… Read Article