• In the online world, it can be easy to get sucked into the mindset that Google is the ‘big cheese’ which has to be kept happy if your website is to enjoy any degree of visibility. This conclusion can be an obvious one to come to when you consider that and’s share of […]… Read Article
  • As one of the biggest names online, it made sense to celebrate one of the biggest names offline – with Google’s latest doodle honouring the 96th birthday of the revolutionary South African president and anti-apartheid icon, Nelson Mandela. Affectionately known as Madiba, this political visionary did more than lead a nation – he stood up […]… Read Article
  • Earlier this year, in May, Twitter announced its collaboration with Amazon, allowing people to add items to their shopping cart via a tweet. It seems however that the social media site is planning to go one step further and could soon be launching its very own shopping service, after a “buy now” button was discovered […]… Read Article
  • Now that the World Cup is over (congratulations Germany) we thought that we would take a look back at the viral campaigns throughout the competition. This World Cup has been great to watch (unless you’re an England fan…); it’s been exciting and there have been some surprises that brands have taken advantage of which led […]… Read Article
  • There’s been a huge kerfuffle in recent weeks about the so-called ‘right to be forgotten’; in other words, the right of an individual to delete personal data so that they can no longer be traced by third parties. Privacy campaigners, freedom of speech advocates, legal experts and politicians are still trying to get to grips […]… Read Article
  • What do a panda and a penguin have in common? Other than beginning with ‘p’, they also share the same digital presence – in the form of the infamous algorithm updates, courtesy of Google. While the updates go by the moniker of well-loved creatures, unfortunately these animal-themed updates are often met with confusion and dread […]… Read Article
  • Google has recently given us a preview of its new Google AdWords Policy Center, and it seems that the search engine is really cracking down on what ads it’s willing to place. In case you aren’t aware of what Google AdWords is, here’s a quick definition: it’s a system that assists in marketing products or […]… Read Article
  • It’s likely you’ll know someone who has a blog. Maybe you write one yourself? Don’t forget, you’re reading one now! A blog is a useful medium for sharing your views, updates, general rants and moans (but I won’t go into that) with the rest of the online community. In recent years, just about everyone with […]… Read Article