PPC Services at McCann Connected
An integrated approach with SEO and affiliate marketing, PPC (Pay-Per-Click) advertising is a way of showcasing your business online, predominantly on Google – given the search engine’s dominant UK market share. It’s a highly measurable form of marketing, as investment and returns can be tracked down to individual keyword level. Immediate in nature, this allows us to be reactive to our clients’ needs – be it setting up a campaign for a new product in a matter of minutes, or changing ad copy to reflect a last minute offer.
Our approach is hinged on ensuring that Quality Scores across any given account is maximised – Quality Score being Google’s “relevancy metric” which has a direct impact on an advertiser’s level of investment – thus ensuring the optimum levels of relevant traffic is driven to our client’s websites.
As you can see, we focus all of our efforts on providing you and your business with the best service possible. Our account managers carry out substantial analysis to ensure that you achieve the highest ROI possible, and we utilise the latest online and in-house tools to re-evaluate and optimise campaigns every day to increase the returns – your success is our number one priority.
…increase in PPC sales and 160% increase in revenue, with an ROI of 6:1. Read more…
…reduction in Cost Per Enquiry during the first month of the campaign, and by 76% by the fourth phase of the campaign. Read more…
“Online marketing is an important focus for our business so SEO and PPC form an integral part of our marketing strategy. We are delighted with the work that McCann Connected has carried out so far, and we are looking forward to seeing what they can achieve going forward.”
National Sales and Marketing Director, Miller Homes
“We handed them full management of our account and wish we had done it sooner”
James McNeil, Slingsby